Liberty Corporate Finance is pleased to have advised the management team of European Care Group on the recent investment by Värde Partners and the D. E. Shaw Group.

Immediately following the investment the company has rebranded as Embrace. Embrace operates residential care homes for older people and provides support services for young people and adults with learning disabilities, autism, brain injuries, mental health problems and special educational needs. The investment ensures Embrace has a solid financial foundation for the future and marks the next stage in development, as the business looks to build on the high level of care and support it already provides across the UK.

Liberty Corporate Finance were appointed to advise the management team comprising Trish Lee.


Trish Lee was previously chief executive of hospitals at Nuffield Health who has joined to take over as CEO, former CEO Ted Smith who remains as Chairman and David Manson CFO. Ted Smith, Chairman of Embrace, said: “Following this new investment, we are in an extremely strong and stable financial position. As part of this process, we have also been able to simplify our corporate structure, which is now fully based in the UK. We are going to further invest in our services and our staff, all for the benefit of the people we support.”

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