Liberty is pleased to announce that funds advised by Mayfair Equity Partners have backed the management buyout of Hotels & More Ltd. from Austria’s Travel Partner GmbH. Managing Director Karin Urban will lead Hotels & More’s team with support from Mark Mayhew, who will join the board of Hotels & More as Chairman.

Hotels & More is a leading inbound tour operator for group tours and frequent individual travellers, which are sold through a network of European business partners. Specialising in the UK and Ireland, it provides a turnkey solution for its partners including accommodation, coach hire, ferry crossings, tour guides and entry to tourist attractions.

The company is the largest operator of inbound UK holidays from the German market and also operates in France. Based in Harrow, Middlesex, Hotels & More brings more than 100,000 tourists to the UK and Ireland a year across approximately 2,500 separate groups.

Mayfair’s investment in Hotels & More will help the company grow the value of business transacted with existing clients, especially in Germany; strengthen its market reach in the German and French markets by growing client numbers; and further develop the Hotels & More proposition in markets such as Scandinavia, Spain, Switzerland and the Benelux.

The inbound tour operator sector is a fragmented market where the benefits of scale have yet to be realised, creating significant opportunities for Hotels & More.

Liberty provided advice to the management team, led by Karin Urban CEO.


Commenting on the transaction, Mayfair’s Managing Partner, Daniel Sasaki, said:

“Our third investment operates in a sector which holds significant opportunities given the growth of the UK and Ireland as an international holiday destination. At Hotels & More we have found a highly regarded management team with a sound business plan. We’re looking forward to working with Karin and her team in applying our unique blend of operational skills and market insight in order help Hotels & More realise its full potential.”

Karin Urban, Managing Director of Hotels & More, commented:

"We are delighted to have investors that share our vision and passion for the travel industry. Ours is a fragmented market where there is an opportunity for a scale player to deliver great products and services to group and individual travellers. Hotels & More is at a pivotal moment in its development and I am delighted that in Mayfair we have the right partners with whom to implement our strategy.

Liberty's experience and advice was invaluable as the process with Mayfair developed; giving management the clarity, reassurance and understanding at every step of the journey to enable us to move forward positively to a successful conclusion of the transaction."

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