Liberty Corporate Finance is pleased to announce the completion of the ISIS Equity Partners backed buy-out of Central London based Broadcast and Digital PR Agency, The Television Consultancy Limited.
Identified as PR Week’s fastest growing PR agency in 2007 and ranked 8th Consumer Agency in the UK (PR Week League Tables 2008), TVC was established in 1998 by Elaine Stern, CEO, and Marc de Leuw, shortly joined by Nicky Minter-Green, MD. To complement its service offerings in TV and Radio, TVC launched the DNA (www.digitalnewsagency.com) in October 2007, which provides its clients with a unique Virtual Press Office platform and global distribution channel for broadcast and web video footage. The investment will support the expansion of TVC’s rapidly growing Digital department and the DNA. It will also support the continued growth of the company’s core Television and Radio services.
Liberty were appointed by ISIS Equity Partners to assist with debt raising, helping the management to produce financial projections as well as providing support in deal structuring, working capital & general project management.
Simon Hill from Liberty commented: “TVC is an award winning and highly successful business which has been a market leader in broadcast media since its inception. The management are extremely energetic and dynamic and with ISIS as a partner I think they can look forward to an exciting and prosperous future for the business.” Paul Morris, who led the deal for ISIS EP, commented: “In TVC we are backing a leader in the fast growing area of Broadcast and Digital PR, highly valued by its clients and broadcasters, and with a track record of successful innovation and service expansion. Liberty quickly established a vital rapport with the team and, with their specialist private equity experience, gave us and the management team support which was instrumental in getting the deal across the line.”